Source4Styles Announce Finalists for the DIY with IOU Sustainable Design Competition

Source4Styles Announce Finalists

for the DIY with IOU Sustainable Design Competition

Contest Will Find the Next Designer for Cutting Edge Label’s Capsule Collection


New York, NY (March 1, 2012). Source4Style, an online B2B marketplace connecting designers directly to sustainable material suppliers around the globe and The IOU Project, an innovative fashion label connecting consumers directly to artisan-producers announced the finalists of the DIY with IOU – a sustainable design competition to find the next designer for The IOU Project “Made in NYC” Capsule Collection.


The winning design will also be featured on an exclusive sale on and through a trunk show at ABC Carpet & Home in May 2012.


We are excited to have joined forces with The IOU Project to raise the profile of sustainable sourcing and design in the fashion industry,” says Summer Rayne Oakes, co-founder of Source4Style.


“IOWEYOU and Source4Style have a shared vision of opening up the transparency of fashion supply chains,” adds Kavita Parmar, co-founder of The IOU Project. “The question of where are your clothes made and under what conditions are increasingly relevant. This contest is a fashion-forward way to bring attention to the growing sustainable fashion movement.”


The competition was open to designers throughout the world. Finalists advancing to the second round of the competition include Tara St. James of STUDY, Lara Miller, Swati Argade, Emily Saunders of SAUNDER, Minna K, Lisa Linhardt of Linhardt Design, Marina Davis, Francisca Pineda, Aga Smiechowska of Vyosna, and Carrie Parry.  Each of the ten finalists receive 8 meters of unique and traceable madras cotton from IOU to produce a single garment or accessory for women, men or unisex for Spring/Summer 2013.


The winning product from DIY with IOU, announced on March 29, 2012, will be produced as part of the IOU Project’s “Made in NYC” Capsule Collection, showcased at a trunk show hosted by ABC Carpet & Home, and sold on Profits from the sale of the design will be shared with the winning designer.


“The whole process will be documented and shared to the community,” says Benita Singh, co-founder of Source4Style. “And we’ll feature IOU’s traceable materials for sale to all of our members after the competition.”


As part of an ongoing project to raise awareness about transparency, sustainable sourcing and local production, final designs will be produced in New York City’s garment district through the Save the Garment Center and Made in NYC. Madras material from the IOU Project will also be sold exclusively via Source4Style in the marketplace by March 31, 2012.


For more information about the competition, visit


Contact: Source4Style,, 347-338-1150


About Source4Style

Source4Style is the premiere B2B online marketplace that connects designers directly to sustainable material suppliers around the globe. Co-founded by Summer Rayne Oakes and Benita Singh, the platform services  designers in over 70 countries and sources in 24 countries around the world.

About The IOU Project

The IOU Project is an e-commerce initiative that offers fashion conscious consumers a very distinct platform for online shopping; one which not only enhances the online experience by linking end buyers with artisan-producers, but also draws upon the most compelling aspects of social media to construct a community around its core brand values: authenticity, transparency, uniqueness and both social and environmental responsibility.